Driving traffic in stores and online

Bring Your Own Cup Day had to be big, but we were limited to organic social media and a site takeover—oh, and about a month to pull it off. The entire social strategy was built around cups. Big cups. Weird cups. Really, any cup we could find to get people thinking about what they’d fill up on April 11th. For announcements and cupdates, we launched Slurpee on Snapchat. It’s a platform we knew Slurpee fans are active on and a place we could get creative. Anything else they needed to know was on the BYOC website—including all of their Slurptastic user-generated content.

On Bring Your Own Cup Day, friends were filling up their cups and sharing the love on social. We were right there with them, responding in real time with a cyber toast.